蹭热度 (cèng rè dù) — Riding the hype
Riding the hype - Exploiting trending topics for attention.
Example Usage
他就是在蹭热度。
He is just riding the hype.
Cultural Context
Criticizing opportunistic behavior.
Category: internet-culture
他就是在蹭热度。
He is just riding the hype.
Criticizing opportunistic behavior.
Category: internet-culture