带货 (dài huò) — Bringing goods
Translating to 'bringing goods,' this term is used in e-commerce to describe influencers or sellers who promote products via livestream or social media, directly facilitating sales. It reflects the rise of influencer marketing in online shopping.
Example Usage
这个主播真会带货，很多人都跟着买了。
This streamer really knows how to 'bring goods'; many people followed and bought what they advertised.
Cultural Context
A significant aspect of modern e-commerce, this term emphasizes the influence digital personalities have on consumer behavior.
Category: internet-culture