带货直播 (dài huò zhíbō) — Live-streaming sales
This term means 'live-streaming sales', referring to the practice of selling products through live video broadcasts on platforms like Douyin and Taobao. Hosts demonstrate products in real-time, engaging audiences and encouraging immediate purchases.
Example Usage
她的带货直播吸引了成千上万的观众。
Her live-streaming sales attracted tens of thousands of viewers.
Cultural Context
Live-streaming sales have gained immense popularity in China, transformed retail dynamics and shopping habits.
Category: internet-culture