反向炒作 (fǎn xiàng chǎo zuò) — Reverse hype' and...
This term translates to 'reverse hype' and refers to the strategy of generating attention or engagement by downplaying something rather than promoting it. It's often used in marketing.
Example Usage
这个品牌利用反向炒作吸引了很多顾客。
This brand attracted many customers through reverse hype.
Cultural Context
It reflects modern marketing strategies where brands intentionally create an aura of mystery or scarcity.
Category: internet-culture