赶流量 (gǎn liú liàng) — Chasing traffic

Literally 'chasing traffic,' this slang refers to creating content aimed at maximizing views or engagement, often sacrificing depth for popularity.

Example Usage

现在很多博主都在赶流量,内容质量下降了。

Many content creators are now chasing traffic, leading to a decline in content quality.

Cultural Context

Critiques trends in digital content creation emphasizing quantity over quality.

Category: internet-culture