家人们 (jiā rén men) — Family members / fam — the way streamers
Family members / fam — the way streamers, influencers, and content creators address their audience to create a sense of warmth and community. It makes followers feel like they belong to an inner circle rather than just a passive audience. Equivalent to "guys," "fam," or "family" in English-language streaming.
Example Usage
家人们，今天给大家分享一个超好用的护肤小技巧！
Fam, today I am sharing an amazing skincare tip with you all!
Cultural Context
家人们 took off with the rise of Douyin and live-streaming commerce in China. Sellers and streamers use it to build emotional loyalty — if your audience feels like family, they are more likely to trust your recommendations and buy. It is now so standard on Chinese live-streams that it has become a defining phrase of that era of internet culture.
Category: internet-culture