饥饿营销 (jī'è yíngxiāo) — Hunger marketing
This term refers to 'hunger marketing', a strategy where companies create a perception of scarcity to boost demand for a product. It plays on consumer psychology to increase sales.
Example Usage
这个品牌总是采用饥饿营销的策略。
This brand always uses hunger marketing strategies.
Cultural Context
Often discussed in the context of e-commerce and influencer marketing, highlighting how companies manipulate consumer behavior.
Category: internet-culture