拉踩 (lā cǎi) — To pull and step

Literally meaning 'to pull and step', this slang describes the act of belittling someone else in order to elevate oneself, often seen in competitive social media environments. It highlights trends of jealousy and rivalry among influencers or fans.

Example Usage

她总是在拉踩其他博主来提高自己的人气。

She always belittles other bloggers to boost her popularity.

Cultural Context

It’s commonly discussed among content creators, signaling unhealthy competition in the influencer landscape.

Category: internet-culture