O2O (O2O) — Short for 'Online to Offline

Short for 'Online to Offline,' this term refers to a business model that connects online services with offline experiences. It highlights the integration of digital and real-world shopping.

Example Usage

很多商家采用O2O模式来吸引顾客。

Many businesses use the O2O model to attract customers.

Cultural Context

This term is significant in discussions about e-commerce and how traditional businesses adapt to the online landscape.

Category: daily-life