社交电商 (shè jiāo diàn shāng) — Social commerce
Translating to 'social commerce', this term refers to the integration of social media and online shopping, emphasizing how platforms are used for marketing and selling products through influencers.
Example Usage
现在社交电商越来越火。
Social commerce is becoming increasingly popular now.
Cultural Context
Reflects the rise of influencer marketing and the blending of social media with e-commerce as a way to reach consumers.
Category: internet-culture