网红经济 (wǎng hóng jīng jì) — The 'internet celebrity...
The term refers to the 'internet celebrity economy', where social media influencers generate revenue through their online presence. This reflects the growing impact of internet celebrities on consumer behavior and marketing strategies.
Example Usage
现在的网红经济真是火爆，很多人都想成为网红。
The internet celebrity economy is really booming now; many people want to become influencers.
Cultural Context
This term is frequently used in discussions about marketing strategies and influencer collaborations on platforms like Douyin and Weibo.
Category: internet-culture