营销号 (yíng xiāo hào) — Translates to 'marketing account

Translates to 'marketing account'. It refers to social media accounts that produce content primarily for promotional purposes, often sensationalized or clickbait material. It reflects the vast landscape of social media marketing.

Example Usage

这些营销号的信息真的不可靠。

The information from these marketing accounts is really unreliable.

Cultural Context

The term highlights concerns about authenticity and the proliferation of advertisements disguised as genuine content.

Category: internet-culture