直播带货 (zhíbō dài huò) — Live-streaming to sell go...
This term means 'live-streaming to sell goods' and represents the trend of influencers and sellers promoting products in real-time online. It's a significant aspect of e-commerce in China.
Example Usage
这个品牌的直播带货效果很好，销量很高。
The live-streaming sales for this brand are very effective; sales are high.
Cultural Context
Reflecting the influence of social media and technology on shopping habits, this term is prevalent in modern marketing.
Category: internet-culture