周边 (zhōu biān) — Meaning 'surrounding areas' or 'peripherals
Meaning 'surrounding areas' or 'peripherals,' this term is often used to refer to merchandise or products related to a particular fandom or interest.
Example Usage
这款游戏的周边商品很受欢迎。
The merchandise related to this game is very popular.
Cultural Context
Commonly used in fandoms regarding collectibles.
Category: internet-culture